Singers have a state-of-the-art facility in beautiful Exmoor National Park in the South West of England, and build and manufacture mechatronic workstations and cutting-edge lab automation robots accelerating science in over 60 countries worldwide. With further offices in California, Singapore and Germany, they serve a truly global community and their marketing videos need to reflect that.
Singers are at the forefront of microbiology and medical innovation. Their robots reveal the microscopic. “Having evolved over billions of years, it’s way more sophisticated than human industrial endeavours.”
Singers are a continued client, we aim to bring their marketing videos to life without drowning in technical info, and adding a sense of fun and enjoyment to into the mix, a huge part of that for the PIXL Max campaign was drafting in Robert Llewellyn of Red Dwarf and scrapheap challenge fame to give the voiceover to accompany the crisp imagery we had captured - Lending his epic Kryton voice to make this pure robot science at it’s best!
Produced by Matchstick Films / DOP - Louis Pascoe / Produced by Jack Boyles / Directed by Jesse Roth